Portfolio of Writing Samples

Focus: Human Resources (Business to Business)

Assignment: Create a very inexpensive direct mail piece to increase awareness and generate new business leads.

Results: After only one mailing (and no follow up calls), 9% of the people who received the postcards phoned HR Dallas for more information.

Focus: Mechanical-Heating & Air Conditioning, Plumbing, Electrical

Assignment: Create professional newsletter to incorporate into the annual campaign to build awareness and enhance branding. As a regional leader in their field, Frymire seeks to provide useful information to their clients and prospects, not just sales materials.

Results: The initial results are positive. Frymire moved from one newsletter to three formats (residential, commercial and employee). The audience-driven newsletter allows Frymire to tailor their messages appropriately. People are requesting regular contact from Frymire with new on-line programs.

Focus: Energy

Results: Agency was asked to develop the first sales leave behind piece for a start-up company.

Focus: Data Center

Results: The data center space is crowded with known competitors. Horizon was looking to break into the market with very little marketing budget, and requested collateral for sales folks to leave behind. The vStructure piece is one of several introductory pieces we developed for Horizon?s new business.

Focus: Pet Owners

Results: Fur the Animals generated double digit growth for the first 12 months, and maintained repeat customer purchases of 70%. However, the concept was quickly overwhelmed by better funded competitors.

Focus: Financial Services (business to business)

Assignment: Educate financial services professionals that there was a new way to do business. Persuade financial advisors with substantial portfolios to explore moving their business to Prospera.

Results: 28% of direct mail recipients visited the website. 48% of people who visited the linear web advertisement viewed the entire site (7 pages). 19% of visitors asked to be contacted.

Focus: Hardware and Software

Results: One of several direct marketing campaigns that got prospects and customers to visit with Sun's sales team. The campaigns were so successful we did different ones for various products and lateral markets.

Focus: Non-Profit Agency (business to consumer)

Assignment: Increase awareness throughout DFW area regarding the work Dallas Challenge is doing in the community.

Results: 41% of people receiving a direct mail piece visited the linear web advertisement. 21% of visitors volunteered to give money or perform work.

Focus: Software

Results: Trend Micro sent direct mail pieces to recipients within 898 unique companies. Of those:

48% visited the website

31% viewed Trend Micro?s value proposition

19% became a lead (by our Trend Micro?s scoring criteria)

Focus: Business to Business

Assignment: Public Relations and Informational Campaign. Recipients of this direct mail campaign were sent to personal URLs to view client's value proposition. The campaign was designed to inform the target audience of client's broad service offering and high quality work.

Results: 28% of direct mail recipients visited the website. 60% of visitors viewed the entire value proposition.

Focus: Website to showcase writing portfolio

Focus: Hardware and Software

Results: One of several direct marketing campaigns that got prospects and customers to visit with Sun's sales team. The campaigns were so successful we did different ones for various products and lateral markets.

Rarely are edgy campaigns appropriate for traditional business to business marketing. However, when the need arises, these campaigns can be wildly successful. Featured for you are the first pages of campaigns we actually ran. Enjoy.

Focus: Direct Marketing

Results: Agency direct marketing campaign when on-line coupons were just hitting the market. Coupons ran consecutive campaigns for multiple years with agency.